I’ve Chosen My Web Designer but What About Website Content?
A substantial amount of good quality text within your website is crucial to gaining a high ranking within the Google Search. In this day and age it isn't Golden Pages that people are looking to for business listings but instead are...
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Have You Thought About a Micro Website?
At the moment I’m designing and building a micro website as part of an overall marketing strategy with the aim of pushing my online presence (as a business owner you should always be pushing your online presence). This is actually...
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From the Keyword Concept to the Semantic Search
Concepts From Yesterday Still Relevant Today?
It all starts with the search. It all starts when someone types some words into the search box on a search engine. Chances are Google. Keywords are the words you will be found under...
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Blogging for the Personal Touch
When it comes to adding a personal and unique touch to a website there is no better way than blogging. A blog (also called a weblog or web log) is basically an online journal consisting of article entries relating to your interests,...
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SEO in 2016 - From Mobile to Social
Thought I'd put pen to paper or, mouse to table, and look into my crystal ball and look at SEO (Search Engine Optimisation) practices and trends that look to become big in 2016 having been put into practice in 2015. Looking into the...
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Writing Compelling Website Content for People (then Search Engines)
When I speak to a client about their website one of the things that inevitably crops up is website content. Usually there is a real question mark here. Where does the content come from? (asks the client) from you (I explain)....
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What is PageRank? And What’s It Got To Do With My Website Anyway?
Quite a lot actually. I'm often asked by clients about Google ranking and how to get on the first page of SERPS (Search Engine Results Page). PageRank helps determine this. One of the 200+ factors Google takes into consideration to...
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Responsive Website Design? Right Here, Right Now
Before tablets and mobile phones were on the scene, web pages were designed only for desktop computer screens, which meant web pages were of a static design and a fixed size. Today it is a far different story. People are viewing...
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Search Engine Optimisation - The Art of Obtaining a Successful Google Ranking
Website content has never been so important. And updating it has never been so important. This is a major piece of the SEO (Search Engine Optimisation) jigsaw. In mastering SEO you will drive traffic to your website, increase brand...
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Welcome to the Social Media Age - Spreading the Word
Social Media Marketing through the social networks is key to raising your marketing profile. At one time the only way to advertise was through flyers, newspaper adverts, public relation campaigns and general printed material. The...
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